First impressions and basic economics

They say you never get a second chance to make a good first impression. True. But, isn't it the second impressions which matter most?

People size each other up quickly. In about seven seconds, we decide if someone looks like a worthy business adviser, expert, friend, technician, employee...the list goes on and on. How often do you judge someone unworthy, based on first impressions alone (looks, voice, written, comments), yet give them another chance anyway? Frequently, right?

It is common to give second chances. Everything today is about relationships, so we can't write people off for what bothers us in less than a minute. For one thing, we have to work with people who don't impress us right away. We also serve them as customers, live next door, work on church committees, plan school events, and dine with them as friends of friends.

If a dear friend introduces you to her favorite coworker, who is drinking her third martini at Happy Hour Friday night, you're likely to forgive her coworker's bad karaoke rendition of Sweet Caroline. Or, if you get assigned to a project team with the office gossip, you'll keep your guard up rather than complain to the boss about expecting to be assigned to teams full of people you love dearly.

We adapt. We deal with people we don't click with. We give second chances. Most of the time it is smart to do so, and it often works out well for both sides.

The one time second chances are hard to get and give is basic economics: when supply is greater than demand.

For example, when interviewing for a new position and there are dozens, or thousands, of competing applicants, first impressions separate the interviewees. Typos on resumes ruin first impressions and knock candidates out of the running.

In today's competitive marketplace, first impressions count because supply exceeds demand. For example, I recently purchased a washer and dryer at Lowes. The experience was unpleasant from start to finish, so the next time I need something, Lowes will not be considered. In my one experience, it seems Lowes employees have poor eye sight. There's a direct competitor next door. Can they see it? Supply exceeds demand in their industry.

What about in your industry? Does supply exceed demand? If so, first impressions count. As do second, third, fourth...EVERY impression counts today. Use basic economics to your advantage by paying attention to every impression and by selling when a competitor missteps. Distinguish yourself and your business by considering every impression essential.

Is there an industry today where supply exceeds demand? What do you think about first impressions in your line of work?