Abercrombie tries to awaken the delusional

Abercrombie has offered big bucks to the Jersey Shore cast to get them to STOP wearing the Abercrombie label on their show. While the cast has hopes of big movie roles, endorsement deals, and fame beyond its fifteen minutes, one of the most well known retailers wants nothing to do with them. Abercrombie went so far as to say being affiliated with the cast, specifically Mike "The Situation" Sorrentino, goes against the "aspirational nature" of its brand and may be "distressing" to customers. (From www.KansasCity.com)

How would you feel if you were told that being affiliated with you is distressing? Not only is Abercrombie not going to pay for product placement, they want the product placement to stop.  Abercrombie, who often skims the line of good taste when it comes to promotion (remember young kids in sexy poses?), does not want to be affiliated with them.

So, while there is some irony in the story, why would I bring it to my readers' attention? My readers don't watch Jersey Shore or wear Abercrombie, so what do they care?

The point to consider if self-awareness.

While it is likely you are not as delusional as the reality show cast, it is also likely that increased self-awareness could improve your performance at work. The more aware a person is to how she is perceived and how others respond to her, the more powerful she can become.

For example, a sales person who doesn't close the sale often blames the pricing or timing when it could be the sales person's tardiness, insufficient preparation, or lack of knowledge about the client. It is easier and faster to accept price as the barrier to the sale. Price is an acceptable barrier these days. But, it shouldn't be.

Another example, a project team presents new design options to a client and all are rejected. The client might say the ideas were great, creative, and innovative then send the team back with so many revisions the next version looks nothing like the original. If the client knew what he wanted in the first place, why didn't he tell the account manager? I suspect most account managers would not take the time to assess their part in the miscommunication. It would be easier, faster, and less painful to join the chorus of frustration being sung by the rest of the team.

When something does not go your way, do a 2-Review. Reflect for just two minutes on what you could have done differently to boost the chances of success. What could you do differently next time to make success more likely? People who are highly self-aware make it easy for others to give them what they want--they make success likely.

People who are highly self-aware are paid for their reputations, ideas, and results. They are not paid for being delusional--or for not working. 

(Link to article)