Teleflora shows what it thinks of women and it's not good

The New England Patriots receivers may have dropped some passes in last night’s Super Bowl, but the worst offense of the Super Bowl was Teleflora. In their television commercial, the florist blatantly implied that men who give a $70 vase of flowers will be repaid with sex.

Pundits are using that ad, along with a few others, to prove the old adage that sex sells. Other ads showed scantily clad women and one showed nearly all of David Beckham. Those ads are saying, “You can look sexy by wearing/driving/using this.” That is much different than what Teleflora’s ad said.

The florist’s ad said, “If you give this to your woman, she will have sex with you.” Said another way:  for a $70 bouquet, women will have sex.

Clearly, the florist thinks women are prostitutes. For a cheap $70 bouquet?!

I have three issues with the ad.

First, Teleflora is insulting women. Teleflora is telling men to send a vase of flowers that says, "I'm paying $70 for you to get naked." What self-respecting woman would fall for that cheap gimmick? Ladies, how impressed will you be if your man's Valentine's flowers are from that company?

Teleflora thinks women have low expectations, low morals, and low standards. Contrary to what that company thinks, women do not want flowers that say, "Get naked for this cheap bouquet." 

Second, the company is insulting men. Most men are not so stupid to send an overt demand of sex to a woman they care about. While men may have thought the model and ad were sexy (heck, women probably thought so too), smart ones will know they would be sending the wrong message if that gaudy red vase were delivered to a woman who saw that ad.

Third, I wonder how the company treats its female employees. It is obvious that the company does not hold women in high regard. How does that show up in department meetings? How do male managers speak to women there? Are women compelled to downplay their intelligence to get by in an antiquated culture? What were the meetings with the ad agency like—did the good old boys who revere the agency in Mad Men listen to any real women in 2012?

I say women should make sure that old sex sells adage is proven UN-true!

Ladies, tell your men you do not want flowers from that company. Men, you know your woman better than the florist does—if you know her expectations, morals, and standards are high, don't send her a cheap, gaudy vase that sends the message you think she is cheap and gaudy.

Don’t let the florist ruin your message by sending the wrong one on Valentine’s Day.


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