Then, it made me scoff at their ridiculous techniques. Do they really think sending emails in a foreign language to Americans is going to get us to buy things? Do they really thing random emails, without knowing anything about the potential buyer, will generate sales? Do they really think using fake names and being phony elicits business? Ha, I scoffed!
Then, the foreign spammers whom I scoffed at made me think about sales people who essentially employ the same tactics:
Sales people constantly use words potential buyers do not understand. They blast into their sales process discussing the ins and outs of their products without realizing the customer does not know the rep's internal terms. They don't even realize they lost the customer and now her questions are just polite, not interest.
Sales people randomly target customers. They send out a thousand mailers with generic information hoping to appeal to someone. They make cold calls without knowing anything at all about the person on the other end of the line. With the internet, it would only take a minute or two to appear a million times more credible, but many sales people do not bother. They'll just move on to the next person and hope someone pays attention to them. Here's a tip: pay attention to the prospect if you want her to pay attention to you.
Sales people's phoniness gives the industry a bad name. There are some good sales people out there, but the fake ones ruin it for everyone. Feigning interest in someone only until they buy or don't buy can come back to haunt a sales person. If the prospect buys, the reps often lose interest as the customer is turned over to someone else. If the prospect does not buy, the rep loses interest and won't even fake it the next time they happen to meet. Little do they know, but reps who behave in such a phony manner cost themselves business.
I learned a lesson when deleting the 47 foreign spam messages today: do not be like them!
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